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16 ways to sabotage your business
By Jenny
C. McCune Bankrate.com
Companies of all sizes can trip
themselves up. It's easier and more common than most owners think.
When smaller companies sabotage their sales, the cost
can be dramatic. These ventures generally have a smaller margin
for error as well as a thinner profit margin.
Here are 16 sure-fire ways to lose business.
1. Make it impossible for
the customer to reach you.
Make customers, both those who want to place an order and
those with questions or complaints about an existing one, spend
an inordinate amount of time on hold. Want to make it worse? Give
them automated instructions (push "1" to leave a message)
that lead to dead ends (a recording noting the voice mail box is
full). Be sure there's no way for the client to ever talk to a real
person. If you offer customers online contact options, have a problematic
mail server that is constantly down, bouncing e-mail messages back
to the sender.
2. Have a complicated phone
system that is difficult to navigate.
Trap your calling customers in voice mail hell. (This is
the first cousin to your efforts to stymie contact in the first
place.) "Be sure you have the latest and greatest technology
on your phone system," says Gene Fairbrother, president of
MBA Consulting in Coppell, Texas. "Lots of voice mail options,
mailboxes and ways callers can move around the system without having
to talk to a real live person. Don't forget to put a big, long promotional
message first -- what times you are open, what time you close, what
your address is, what number to call if someone wants to send a
fax, when your birthday is, where you plan to go on your next vacation."
3. Don't deliver on time.
When time is of the essence, make sure the order isn't even
processed until after the shipment date has passed. This is a great
way to ensure that folks won't do repeat business with your company.
Consider slipshod inventory. That way you won't even have the product
on your shelves, further delaying delivery. A bonus: Customers will
share their bad experiences with others who won't even bother to
order from you the first time. Alienated customers and could-have-been
customers abound!
4. Don't listen to your customers.
"Don't ask your customers what they think," Fairbrother
warns. "First of all, you know your business better than they
do. Second, they might tell you something you don't want to hear."
5. Operate on the premise
that you and your employees are always right.
"Don't admit your errors to your customers," says
Linda Pinson, Tustin, Calif.-based author and developer of business
planning software. After all, most customers will forgive anything
if you just admit you made a mistake. So don't bother. Instead,
put the blame on the buyer.
6. Don't bother reading contract
fine print.
And don't hire a lawyer to do it for you either, says Pinson.
If you look too closely, you just might find a legal loophole that
will let your business partner off the hook. Or there may be language
that will make it impossible for you to get out of the contract
no matter how unfair it is. And, of course, if you don't know what's
in the contract, you'll have the added surprise of discovering it
will cost you a lot of money you weren't expecting to pay.
7. Don't waste your time marketing
and advertising.
Who needs all that bothersome shopping traffic? "It's
not like you'll find a customer within 24 hours," Fairbrother
says. "It could take you six months. So wait until the last
minute and then wonder why you don't have any money coming in."
8. Ignore accounting.
"It's boring and who needs to know how your business
is doing," Fairbrother says.
9. Ignore all those Internal
Revenue Service letters.
You'll probably be getting plenty of mail from Uncle Sam
if you follow rule number 10. "Sooner or later they'll get
tired of sending you letters and will go away," Fairbrother
says. Taking with them all your assets to cover back taxes.
10. Think that if you change
the sign, the problem's solved.
Pam Harper, author of Preventing
Strategic Gridlock, calls this the marquee roadblock. If the
marquee says "The Fellowship of the Rings: The Two Towers,"
but "Adaptation" is playing, that signals trouble, Harper
says. She cites a company that put out a sign proclaiming "We
Care About Our Customers," but then did nothing to improve
customer service -- no added staff, no employee training. "So
their service didn't improve at all," Harper says.
11. Blame all your business
troubles on external issues.
An economic downturn or uncertain world events are the real
reasons your business is slumping. Things will eventually change,
so don't bother trying to make improvements before then. "Remember
the reason for the slowdown in business is all because of the Sept.
11 terrorist attack," Fairbrother says. "Everyone is feeling
the crunch, so if you just hold on and don't do anything, everything
will cycle back in due time."
12. Take time off regardless
of how your business is doing.
"Get out there and play some golf or tennis,"
Fairbrother says. "Take long weekends, come in at 10 a.m. and
get out by 1 p.m. Don't waste time in the office. That's what employees
are for."
13. When things get slow,
spend time on personal tasks.
This is a favorite survival strategy of the owners of doomed
home-based businesses, according to Mark LeBlanc, president of Small
Business Success in La Jolla, Calif. "If you know the story
plot line on 'All My Children' or laundry becomes one of your high-value
activities of the day, you are in trouble," LeBlanc says.
14. Don't bill or collect
on time.
On top of that, complain to your customers about late payments,
especially if you haven't even sent them a bill. After all, you
don't need the money, LeBlanc says.
15. Use "organizational
surgery" to solve your businesses problems.
This method requires you to shut down a division that doesn't
pay or fire your sales director because sales are off. Such "management
by lobotomy" usually doesn't solve the root problem, says author
Harper. "The problem with trying to solve problems this way
is that the problem persists or even gets worse after the cuts and
terminations," Harper says. So don't look for the real reasons
your product isn't moving in the marketplace. Just start madly slicing
and dicing your company.
16. Act now, think later.
This is a favorite management strategy of entrepreneurs,
Harper says. Closely related to organizational surgery, it requires
you to forgo analyzing your company's problems. Don't waste time
trying to figure things out, just get moving! Act for the sake of
action.
Follow these 16 tips and it won't be long before you
won't have a company to worry about. It will go under and you'll
have more time to enjoy the finer things in life, even if you don't
have the money to do so.
Jenny C. McCune is a contributing
editor based in Montana.
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